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Campaign · UNDP

Nature for Life

Client

UNDP

Type

Multi-Year Virtual Event & Campaign

Project Period

2020–2022

Languages

5, translated simultaneously

About

We created the campaigns and virtual events behind UNDP's Nature for Life and the Equator Prize — a different format each year, always built to put nature and Indigenous knowledge at the heart of the climate conversation.

Our first year was a full four-day, 18-session live virtual event that served as the centrepiece for a PR and social media campaign reaching hundreds of millions of people. We leveraged UNDP's vast partnership network to push #NatureForLife, lobbying governments and INGOs for months to secure participation, while our PR managers ensured coverage and attendance from regional and international news outlets.

The Challenge

Create an event and accompanying campaign that actually pushes the needle on climate policy and awareness, and provide a forum for Indigenous communities to share their knowledge, voice their concerns, and recommend a path forward.

Our Solution
The campaign, by the numbers.
0M+
Impressions across the campaign
0K
Live followers watching in real time
0hr
Programming across the four-day event
0+
Speakers participants across the event

The Episodes

A six-part mini-series exploring what it takes to build a planetary safety net for nature, premiered at the Nature for Life Hub 2022.

Social Cuts

Short-form cuts made for social distribution across the Nature for Life campaign.

A promotional graphic for the Nature for Life virtual event (September 24–29), showing two illustrated children running hand in hand across a collaged landscape, with the tagline 'Putting Nature at the Heart of Sustainable Development and Green Recovery.'
A pale textured background bearing the watermark text 'natureforlifehub.org.'
A promotional graphic for the Nature for Life virtual event, featuring a black-and-white portrait of an elder Maasai woman in traditional beaded jewelry against an orange circle, with the tagline 'Putting Nature at the Heart of Sustainable Development and Green Recovery.'
A promotional graphic for Alianza Ceibo's Local Action Day session, showing two people speaking into a megaphone against a teal background, labeled 'Alianza Ceibo, Ecuador,' with the Equator Prize 2020 laurel.
A square version of the Alianza Ceibo Local Action Day graphic, with the megaphone illustration above and the 'Alianza Ceibo, Ecuador' label on a white panel below.
A graphic announcing the Nature for Life Equator Prize 2020 Awards Ceremony, with bold text inside an orange circle over a pattern of dots, crosses, and wavy lines.
A graphic reading 'Nature for climate' inside a large orange circle, part of the Nature for Life Equator Prize 2020 campaign's set of thematic cards.
A wide graphic for the Nature for Life Global Ambition Day session, showing a child holding an orange flower beside a black-and-white photo of an adult and child.
A graphic introducing FOMMA, the Alliance of the Indigenous Peoples of the Kayan Mentarang National Park, showing three Indonesian elders in traditional dress, labeled 'Indonesia.'
A graphic introducing Mujeres y Ambiente SPR de RL de CV, showing a black-and-white photo of an adult holding a young child, labeled 'Mexico.'
The plain 'Nature for Life' virtual event logo lockup, showing the event dates September 24–25 and 28–29 on a white background.
A graphic reading 'Nature for prosperity' inside a large orange circle over a green background, part of the Nature for Life Equator Prize 2020 campaign's set of thematic cards.
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SEforALL | Powering Healthcare

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