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Campaign · SEforALL

Universal Energy Facility

Client

SEforALL (Universal Energy Facility)

Type

Multimedia Campaign

Project Period

2023–2025

Countries

Sierra Leone · DRC · Nigeria · Madagascar · Benin

About

For SEforALL's Universal Energy Facility, we built a social media and PR presence from the ground up — focusing on the nuanced challenges of each country project, the innovations that resulted, and the very human impact felt by participating communities.

The campaign showcased UEF's work bringing sustainable energy solutions to communities across Sub-Saharan Africa, establishing UEF as a leader in community-based clean energy.

The Challenge

Build UEF's social media presence from the ground up, and establish UEF as a leader in community-based sustainable energy solutions by showcasing their projects across Sub-Saharan Africa.

Our Solution
The campaign, by the numbers.
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LinkedIn followers built from the ground up
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PR pieces secured across Africa and globally
A campaign graphic reading 'Which is Africa's leading nation in renewable energy?' over a sunset photo of palm trees framing a beach.
A portrait version of the same graphic asking 'Which is Africa's leading nation in renewable energy?' over a sunset beach photo with a small boat offshore.
A photo looking through palm fronds and green foliage toward a calm turquoise sea and sandy beach.
A dark teal graphic reading '2023 Impact' with glowing orange sunburst accents and rows of rounded bar shapes.
An orange graphic reading 'UEF Impact in Benin' over a stylised map of West African country borders.
A dark graphic reading 'UEF Impact in Benin' over a map of Africa with Benin highlighted in white.
The Universal Energy Facility logo — a stylised sunburst of leaves, lightning bolts, and hands around a power button icon, with the wordmark 'Universal Energy Facility' below.
A campaign graphic reading 'How many of these key facts about renewable energy in Africa are you aware of?' over a glowing lightbulb icon on a dark teal background.
A statistic graphic reading 'About 22 African countries use renewables as the primary source of electricity,' with a lightbulb icon on a dark teal striped background.
A statistic graphic reading 'Africa has 60% of the best solar resources globally but only 1% of installed solar PV capacity,' on a dark teal striped background.
A statistic graphic reading 'Africa has 5 out of ten countries globally with the potential to generate the most energy per solar panel,' with a lightbulb icon on a dark teal background.
A statistic graphic reading "Morocco's Noor-Ouarzazate Solar Complex is the world's largest solar power plant," with a lightbulb icon and radiating dot pattern.
A statistic graphic reading 'Complex covers 3,000 hectares and can generate 580MW of electricity,' over a radiating dot pattern on a dark teal background.
A statistic graphic reading 'According to IRENA, Africa could reach 310 GW of renewable energy capacity by 2030,' over a dark teal swirl pattern.
A quote graphic featuring Jamie McInerny, Managing Director at CrossBoundary: 'The mini grid business model should be treated like infrastructure investments.'
An orange graphic asking 'What's the industry standard measure of carbon emission?' over an abstract flame and circle pattern.
A quote graphic featuring Martijn Veen, Global Head of Energy at SNV: 'Address renewable energy barriers to attract investments.'
A graphic reading 'Electricity: The invisible force transforming our world and key to inclusive growth,' with a lightning bolt icon inside a circle.
A quote graphic featuring Isália Dimene, Board Member at FUNAE: 'No energy transition without energy access.'
A campaign graphic reading 'Empowering lives. Energizing futures. #CleanEnergyDay January 26,' over a photo of a person working outdoors at a rural energy site.
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